← All projects
IT · FR · EN
Campagna Wunderkammer 26/27: due mani impastano la creta su un manoscritto teatrale, duotone verde scuro; in alto a sinistra il logo Wunderkammer
Wunderkammer · 14th season · Naples

a Spizzichi
& Bocconi

Wunderkammer's 26/27 season identity: theatre like food, to make and share together.

The project

Theatre, like food, is born from mixing different ingredients to create something that wasn't there before.

For Wunderkammer's fourteenth season, Kind of Blue creates the season identity: a visual system that holds campaign, posters, programme and social together around a single idea — «a Spizzichi & Bocconi».

Theatre is made by kneading, waiting, tasting. Hands working the matter on a manuscript, a warm duotone, an orange that lights it up: the stage becomes a laid table, open to everyone.

Fourteen shows in different places across the city, from October to May, told with one recognisable voice — from the large format to the vertical story.

Client
Wunderkammer · Naples
Scope
Season identity, campaign, programme, social
Season
26/27 · 14th edition
KOB role
Art direction and graphic design
The concept

Knead, wait, taste

01 · Knead

It starts with kneading

Words, bodies, voices and emotions, each with its own flavour and memory. You experiment, get your hands dirty, accept that something escapes the planned measures.

02 · Wait

Then you wait

Like bread, a show too needs time to rise: silences, attempts and patience, because ideas and words must mature before they are ready.

03 · Taste

Finally you taste

When the curtain opens, the actors offer the fruit of their work and the audience tastes stories, images and questions. The same show leaves different flavours, lasting long.

Knead to imagine. Wait to transform. Taste to share.

The campaign

One voice, every format

From the poster to the banner, from the story to the programme sheet: the same visual dough — hands, matter, duotone and orange — adapted medium by medium.

Scroll horizontally → · click to enlarge

01Poster · public billboardCity of Naples · public billboards
02Poster · shop windowvertical format · season programme
03Leaflet · programmeaccordion fold · full line-up
04Tote bag · merchandisingcanvas · season lettering and logo
The programme

Fourteen laid tables

From October to May, the season moves through the city: theatres, cloisters, museums, refectories and historic halls become, one evening after another, the stage for a show.

The season system holds all the dates together in a single layout — legible, rhythmic, recognisable — designed for print and screen.

14
shows
8
months of season
1
coordinated identity
Impaginato del programma completo della stagione Wunderkammer 26/27, con tutte le date, i luoghi e gli spettacoli

An identity to make and share, like an open table.

Let's talk about your project