What is Kind of Blue?

Kind of Blue is an independent communication and design studio based in Naples, Italy. It develops strategies, design and narratives for institutions, public bodies, museums, companies and organisations.

What makes Kind of Blue different from a traditional agency?

We don't offer off-the-shelf services: we build tailor-made, integrated communication systems where strategy, language and tools work as one coherent whole, designed to evolve over time.

Who does Kind of Blue work for?

Institutions, public bodies, museums, festivals, universities, companies and organisations that have something to say and want it to be clear, credible and visible.

What is KOB, the website's conversational agent?

KOB is Kind of Blue's conversational agent: it lives on the website, welcomes visitors, explains the studio's work and answers questions.

How do I start working with Kind of Blue?

Write to info@kindofblue.it or give us a call: the first step is a conversation to understand the nature of your project, from which a tailor-made system proposal takes shape.

Independent communication
and design studio

The film

Art direction: Alessandro Leone
Cinematography, editing and direction: Fabio Di Guglielmo
Assistant: Lorenzo Ferrara
Project manager: Paola Gramaglia
Photography: Francesca Errichiello
Screenplay: KOB Team
Cast: Martina Avallone and Lorenzo Corcione

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Solutions

We don't offer services.
We build systems.

Every project takes shape as an integrated structure: strategy, language, channels and tools work together, defined by the nature of the project rather than by a price list.

Integrated communication

Channels, content and tools operating together within a single structure.
Strategy and media

Objectives, context and audience: clear, measurable paths, online and offline.
Brand identity

Visual identities and brand systems, from the mark to the full graphic system.
Cultural narrative

Heritage, institutions and territories translated into story and value.
Campaigns

From concept to release, for public bodies, universities and companies.
Publishing and platforms

Publications, formats and content architectures for complex information.