We give shape
to meaning

We develop strategies, design and narratives for institutions, public bodies, museums, companies and organisations with something to say.

We create communication systems that make value clear, credible and visible — bringing order to complexity and building recognisable identities.

We design integrated communication systems made to measure, defined by the specific nature of each project and developed to function as a coherent, interdependent whole.

Every system is a tailored device, where strategy, language and operational tools work together to generate continuity, precision and the capacity to evolve over time.

Kind of Blue is an independent communication and design studio that builds meaning through the project. A nuance of thought, in search of balance between structure and freedom, method and intuition.

Each project is a coherent system, where visual identity and language work together to generate value. From Naples, with an international perspective, we turn ideas into forms — and forms into lasting relationships.

OBEY: Power to the peaceful has opened at the Gallerie d'Italia in Naples — the most extensive Italian retrospective devoted to Shepard Fairey. Over one hundred and fifty works, four thematic sections, two public interventions across the city.

A reflection on the art of turning propaganda against itself using its own codes — and on what Fairey has to teach anyone working in communication today.

An in-depth piece by Luciano Colella, KOB partner, holding firm to a distinction that runs through our work: producing is closing a result, building is transforming yourself as you arrive.

A reflection on the long term, on the difference between sacrifice and effort, and on what remains of the human when machines produce in our place. Available for free.