Studio notes
Thoughts on design, culture, creative work. Reflections that pass through design practice and become tools for work.
a studio
Friday the 25th, on via Cervantes.
On 25 September, at six in the evening, we open the doors of the studio at via Cervantes 64. Not a presentation: the place where we work, and the people we work with.
Propaganda against propaganda.
On OBEY: Power to the peaceful, the great Shepard Fairey exhibition at the Gallerie d'Italia in Naples. A reflection on the art of overturning propaganda using its own codes, and on what Fairey has to teach those who do communication today.
The time to become someone.
On Luciano Colella's book about the difference between producing and building, and on what remains of the human in an era when machines produce in our place.
Starting from disenchantment.
Before building a project, you have to undo what came before it: clichés, reassuring formulas, imitated aesthetics. On the second principle of our method.
Camorra.
Anatomy of a Brand.
On Luciano Colella's essay applying to the Camorra phenomenon the tools of philosophy of language and brand sociology. An uncomfortable and necessary proposal.
Culture as strategy, not as ornament.
Critical thinking, history and language are not decorations of the project. They are operational tools. A reflection on the fourth principle of our method.
Less noise, more presence.
In an era of communicative oversupply, true presence is built by subtraction. A reflection on the eighth principle of our method.
Leaving traces.
What it means to design for duration in an era that rewards the noise of the moment. On the ninth principle of our method.